BOES
Back to News

Going the extra mile to reveal ranges

28th November, 2012

If this sleek silver vehicle catches one’s eye on road, it’s not delivering bathroom furniture. It’s bringing fresh ideas to the retailer’s doorstep.

As any retailer knows, choosing a bathroom is very personal, from the door finish, countertop colour, sanitaryware and accessories to apply the finishing touches. They can only be fully appreciated at first hand.

By nature such products are sizeable. Until now, retailers looking for new ideas to keep ahead of the competition had to rely on brochures or to take time away from their premises and customers to see for themselves.

The solution is to take newly launched designs by road to retailers across the country. This showroom on wheels is custom fitted to display the latest additions to the Atlanta product ranges. In the Tardis-like interior they will have space to appreciate a variety of bathroom furniture, sanitaryware and countertops and to see how these elements can be combined beautifully to create beautiful bathrooms.

If any retailer requests the vehicle to support open days so customers can view the range, or any consumer would like to view the collection as soon as it hits their region,  Be Modern will be delighted to book them in.

“This is the latest example of how Be Modern goes the extra mile to help our retailers to experience for themselves the products we’ve developed for their customers,” sums up Mark Hunter, Head of Marketing.